Mission America, a Spanish NGO working in South America, wanted a complete redesign of its brand image.
The project focused on the idea that, although Mission America is a small organization, can be a lot of thing with very little money. This idea is in the new logo, which represents the mustard tree, because it is the largest tree that comes from the smallest seed.
The rest of the project included, in addition to the logo, a corporative manual (colors, fonts, misuse of the mark, patterns, etc.), a brochure, promotional posters, 3D modeling merchandising and promotional moving head logo.