Yves Rocher's Christmas Campaign, from Direct Marketing Department (VPM), is based on 3 main fragances: Cranberry&Almond, Pear&Cacao and Clementina&Spices.
This is the focus of Christmas Campaign, but in Yves Rocher Spain there are many more special products for sale, which can be consulted in the Christmas catalog, available in physical format and online. In addition, the Christmas atmosphere is intensified inside all the stores with showcase dedicated to this time.
In order to our clients know the new products, from Direct Marketing we design two special mailings for this occasion, with bright elements (mirrors, glitter), unique gifts and special prices, which are sent by post to clients' homes.
Finally, the campaign is reinforced with special discounts, sent in the form of newsletters. Here are some examples:
Thanks to this campaign, Yves Rocher Spain generates more than 10% of its benefits of the whole year in just five weeks.
This project has been carried out under the supervision of Syndie D'Anna, Bárbara Algaba, Pauline Peccatte and with the collaboration of the department of VPI, VPC, Retail Department and various external suppliers.