Grupo Petra: a new brand

Branding

Project under the supervision of José Antonio Núñez Chamorro in Structuralia..

Grupo Petra ('Petra's Group') is a company made up of four companies that are dedicated to educate of engineers and architects: Structuralia, Incubicon, Coriolis y Stelentia. Structuralia is dedicated to the education of engineers, Incubicon has a more modern and current approach, Coriolis works more a personal aspect and Stelentia has a more psychological touch.

Grupo Petra should show all of this values in a logotype: technology, modernity, confidence, strength and maturity. This was the result:

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