Fender calendar

1

Project type

Illustration

Photo retouching

Poster design

2

Workers team

Cristina García

3

Time and company

October - December 2015

Die Design

This piece is part of a calendary for Fender, a brand which specializes in guitars.

Each month of the calendar should include a realistic illustration of some of the models of the brand, built on a retouched. Also, for every month you had to choose a tagline to reinforce the brand image. Finally, the month had to be included in the composition.

In this group project we chose the passion for music as a whole topic. I chose the classic model CN-320AS SOLID ALL CLASSICAL and April. I ambient guitar at the Feria de Abril, typical of Spain, because the model was acoustic and classical guitar. For the tagline, I chose a sentence of singer Paco de Lucía, that I can translated as "Sated belly fast, the spirit is never satiated." The tagline explains that "easy" art can leave you satisfied, but true artists are always looking for more knowledge, more inspiration.

calendar

This is a small sample of how the illustration process was carried out. The illustration is a hyper-realistic illustration and seeks to be included in the environment almost imperceptibly.

gif guitar process
original VS picture
zoom 1
zoom 2
picture guitar