Over the course of a year, under the supervision of Pauline Peccatte, I have developed a change of design, color and aesthetics in newsletters of Direct Marketing (VPM), Yves Rocher Spain.
This change includes the use of a responsive template and a brand guide sent from Yves Rocher France and adapted to the Yves Rocher Spain's style.
Numbers and texts are too small. Sometimes it is difficult to understand prices.
Too much information. Some of these texts are not important or necessary. Colours are not attractive.
Social networks' symbols are togheter, in one block, and it is hard to click on just one.
There is more air now beetween elements. The texts are comfortable to read. Secondary informations are in legal text.
With the french brand guide, we have some ideas about perfect colours, sizes or type of images are better for our newsletters.
Social networks' symbols are in a smarter colour now. They have their own space too. Twitter has disappeared because is the less active social network in Yves Rocher Spain.
Thanks to this new model of newletter, our opening rate raise 10%.
Moreover, this style is actually more corporative and close to french model, Yves Rocher France.